What is the company's profile

Formerly 3Bird Radar Systems, Murmurat operates thirteen years of terrestrial radar intelligence combined with nine years of maritime operations expertise. They rank amongst Europe's top firms in their field, yet their visual identity conveyed technical competence without corporate authority—a disconnect that constrained business development with major infrastructure partnerships.

Previous internal rebranding attempts lacked the systematic approach we provide. The challenge became translating their technical excellence into brand presence that matched their actual market position.

Murmurat transforms reactive wildlife protection into predictive intelligence systems across energy, aviation, and infrastructure sectors. Since 2017, they have shaped species movement analysis throughout European markets, developing proprietary techniques that capture complex species-infrastructure interactions with systematic precision. Their methodology serves corporate decision-makers managing substantial investments.

‍

What is the extent of tasks

A        Brand Personality (Market Landscape Analysis, Current Brand Analysis, Industry Analysis, Corporate Culture Analysis, Company Analysis, Product/Service Analysis, The Big Idea, Brand Positioning, Brand Strategy, Brand Story, Brand Character).

B        Brand Language (Domain Naming, Slogans/Claims, Key Messaging, Descriptor, Tagline, Brand Tone & Voice, Brand, Brand Statement, Brand Storytelling, Brand Anthem, Brand Sales Writing).

C        Brand Appearance (Brand Visual Identity, Visual Needs Analysis, Brand's Visual Expression Concept, Information Architecture, Functional Design Systems, Brand Art Direction, Logomark, Logotype, Iconography, Brand Visual Architecture, Brand Color Palette, Brand Typography, Brand Graphics & Patterns, Imagery & Photography, Branding Guidelines, Grids, Brand Collateral, Brand Signage, Wayfinding, Packaging Design, Editorial, Stationary, Web & Digital Design, UX/UI Design).

‍

What are the objectives

A        To establish Murmurat as a definitive authority in Northern European eco-tech intelligence, separating their sophisticated radar technology from generic environmental monitoring services.

B        To translate complex scientific methodologies into accessible business intelligence, enabling energy, aviation and infrastructure stakeholders to understand predictive wildlife analysis as strategic value rather than merely technical service.

C        To create a visual identity that represents both radar technology precision and organic wildlife movement, reflecting Murmurat's dual position as scientifically rigorous and environmentally conscious.

How we achieved the objectives

A        Personality: We found their essence in murmurations. Thousands of birds moving as unified intelligence—individual elements creating collective understanding. Their radar work functioned identically. Scattered data points becoming comprehensive strategic insight. "3Bird Radar Systems" suggested equipment provider. "Murmurat" suggests an intelligence partner. The name opened conversations with wind farm developers who think in investment terms, airport operators managing critical airspace. We shifted them from technical contractors to strategic advisors.

B        Language: Their methodology already existed: Detection, Information, Adaptation. We built communication architecture around this natural sequence. Detection captures data. Information processes patterns. Adaptation guides decisions. "Seeing the big picture" emerged as their signature expression. Technical precision serving strategic vision. The phrase captured both radar capabilities and consultancy perspective—detailed analysis as a pathway to comprehensive understanding.

C        Appearance: Visual identity demanded sophistication without equipment associations. Literal radar imagery reinforced contractor positioning. We developed bracket symbols conveying comprehensive coverage—detection extending in multiple directions simultaneously. Murmuration graphics translate natural phenomenon into executive presentations. They function as technical metaphors and visual experiences. The imagery creates genuine wonder while maintaining scientific credibility. The architecture gave Murmurat what they needed—technical excellence expressed as strategic intelligence.