What's interesting
Our verbal designer created the "Leisure is a state of mind" tagline as his private initiative long before Slowhop met Third What. The slogan became so successful, it was mentioned on national morning television and was used as an opening statement during a tourism industry convention.
What's interesting
Our young designer completed the initial brand concept before even finishing his art school degree. The delighted client chose his approach over one from a senior designer with 15 years of experience from another agency.
What's interesting
Originally, the handwritten 'w' in the logo was meant to symbolise a smooth transition between tranquillity and sensations.
What's interesting
Before rebranding, for some reason, "Slowhop" was often misread as "Slow shop". The new logo solved that issue.
What's interesting
For some reason, "Slowhop" is often misread as "Slow shop".
What's interesting
There are a few books published by Slowhop. We can’t wait to design one (wink, wink, M&O).
Designer’s insight
“Slowhop has been in my heart for years, and although I created the slogan ages ago, I'm still emotionally tied to the project. Slowhop has its own distinctive language, which I don't want to mess with, but I've had the pleasure of helping come up with headlines for the homepage and offering advice now and then. That's enough to bring me joy.”
— Mariusz Ruciński,
Brand Identity Architect + Verbal Designer
“Slowhop was simply brilliant. It really gave me a boost as a designer. I was finishing uni at the time and wasn't sure whether to carry on studying or try to get a job somewhere—the usual worries of a young person. Everything just clicked: getting on well with the team, my connection to the project, and I suppose I wanted to prove myself a bit. After the first 'internal' meeting, I had basically sorted the design. It only needed one small tweak before going to the client, and it was implemented pretty much as-is. For someone just starting out, that really means a lot.”
— Jakub Góra,
Graphic Designer
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