What's interesting
The founder of Heimdall came through a recommendation from a long-term client, the founder of XDEEP, whose new brand became one of the most recognisable in the diving industry.
What's interesting
The iconic, flawlessly high-quality machine photos were taken in a very dusty, industrial space where yachts were being constructed. The session lasted from dawn until late night, and nearly the entire team was severely cold-ridden.
What's interesting
Although the brand name lacks originality, we chose it for its masculine sound and geometry that suits the target audience perfectly.
What's interesting
The company's new branding resulted in tripled employee count within a year to meet increased demand.
What's interesting
Two years after implementing the brand, we decided to change our original tagline "Serve the best" with "One job above all”, which resonated better with the roofing community.
Designer’s insight
“I loved how the client was worried that the name 'Ursus' for one of the machines might rub people the wrong way, because there's already a company from communist era with that name. Then the next day he came back saying no one's gonna tell him what name to pick, and he goes with 'Ursus', ha!”
— Mariusz Ruciński,
Brand Identity Strategist + Verbal Designer
“What I loved most about Heimdal was how Hubert (the client) could tell me exactly what function each element of the design – colour, shape, lettering – served and what emotions they were meant to evoke in the audience, even better than some designers. It remains my favourite project because I genuinely helped the company grow.”
—Natalia Bilska,
Senior Graphic Designer
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