Warsaw & Vilnius-based design studio specializing in brand personality—the synergy of language and appearance. We work for those who care about their brand's character.
We are analysts and artists, arbiters and anarchists. We judge harshly and care unconditionally. This makes brands human.
Third What is a peculiar translation of tertium quid, the third thing. The third undefined, combined of two defined ones. Beside language and appearance, the third is personality. Third, what makes a brand one-of-a-kind.
Personality
Brand Concept
Positioning
Language
Verbal Identity
Communication
Appearance
Visual Identity
UX/UI
Some people say things you'd never believe
1/5
New team member: Patrycja Stefaniak
Project management. London–Warsaw

The first year of Third What:
the first three global clients
