What's interesting
The initial phase of the project, which involved a thorough audit and the development of a marketing strategy, took nearly ten months.
What's interesting
We had the opportunity to learn that the ethics of gambling is a very complex issue. On one hand, the social stigma surrounding it is highly negative, while on the other hand, it is an extremely regulated industry addressing needs that cannot be ignored or swept under the carpet.
What's interesting
For various reasons, the main decision-maker from the client's side (a lovely person) had his camera turned off and used an anonymous sign-in for video conferences. He only appeared at the end of the project.
What's interesting
Wazdan is evolving so dynamically that, over the 1.5 years we worked on the marketing copy, we had to update the texts several times.
What's interesting
Most engineers in the company have a doctorate.
What's interesting
The founders are notably young in an industry populated by seasoned veterans. Walking into boardrooms, they encounter raised eyebrows and must quickly establish credibility through expertise alone.
What's interesting
The day before flying to London for a client meeting, one of our designers missed the deadline to collect his passport. To urgently obtain a temporary one, he had to drive specially from Kraków to Warsaw at dawn.
Designer’s insight
“I was definitely happy with my original verbal design, but over time, I realised that the main message wasn’t quite focused enough. In the initial presentation, I talked about ‘gaining’, control and being a winner. While I did capture the company’s spirit, I felt there was a missing piece in terms of positioning. So, I shifted away from the idea of control and concentrated on ‘gaining’ instead. The final message was built around this, and it all came together really well.”
— Mariusz Ruciński.
Brand Identity Concept + Verbal Identity
“When I kicked off the Wazdan project, I honestly had no clue how big it would get. Luckily, the framework I set up at the start was flexible enough for us to build a solid brand. I've done everything from business cards and leaflets to t-shirts, and even put together a trade show booth with animations on massive screens. The mix of triangles and gradients is like a doorway into the world of the games Wazdan makes. I didn't want the characters from games to steal the show, so these triangles are the way of easing into that world. They create a space where the characters fit in naturally, you know?”
— Jakub Góra
Visual Identity + Art Direction
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