What is the company's profile

An e-commerce platform designed specifically for content creators, including YouTubers, bloggers, celebrities, educators, experts, and leaders. The platform enables users to sell their own branded merchandise, providing a unique space for creativity, expression, and financial independence.

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What is the extent of tasks

A        Brand Personality (Market Landscape Analysis, Current Brand Analysis, Industry Analysis, Corporate Culture Analysis, Company Analysis, Product/Service Analysis, The Big Idea, Brand Positioning, Brand Strategy, Brand Story, Brand Character).

B        Brand Language (Domain Naming, Slogans/Claims, Key Messaging, Descriptor, Tagline, Brand Tone & Voice, Brand, Brand Statement, Brand Storytelling, Brand Anthem, Brand Sales Writing).

C        Brand Appearance (Visual Needs Analysis, Brand's Visual Expression Concept, Information Architecture, Functional Design Systems, Brand Art Direction, Logomark, Logotype, Iconography, Brand Visual Architecture, Brand Color Palette, Brand Typography, Brand Graphics & Patterns, Imagery & Photography, Branding Guidelines, Grids, Brand Collateral, Stationary, Web & Digital Design, UX/UI Design).

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What are the objectives

A        To stand out from the competition quickly and build strength as a startup.

B        To earn the trust of a sensitive audience.

C        To change the perception that running a business is boring and tough.

How we achieved the objectives

ad A        The visual and verbal identity was crafted to make Fourthwall immediately recognizable and appealing. The logo design, with its changing artworks, lowercase letters, and custom kerning, emphasises creativity and stands out from conventional designs. The brand voice is engaging, playful, and centred around the idea of "making more," aligning with the creative and productive nature of the target audience, as well as boosting profits.

ad B        Fourthwall emphasises authentic communication, understanding that the target audience (content makers like YouTubers, bloggers, and celebrities) value genuine interactions. The communication strategy highlights the importance of making more content and simplifying money management, aligning with the real needs and wants of content creators. The consistent and well-defined brand activities, supported by a detailed brand manual, help ensure that Fourthwall's communication remains authentic and trustworthy. By clearly conveying their commitment to helping content makers be financially independent and have more time for their projects, Fourthwall builds trust with their audience.

ad C        Fourthwall's branding efforts focus on making the business side of content creation appear fun and engaging. The playful use of language, creative promotional materials, and the emphasis on creativity and openness make the process of running a business seem less daunting and more enjoyable. The visually appealing designs for social media and other marketing materials promote a sense of fun, creativity, experimentation. This approach resonates with the target audience, making the brand and the idea of running a business more attractive and less intimidating.